Welcome to BlogNotions' Sales Channels Blog

The BlogNotions Sales Channels Blog delivers a diverse series of perspectives provided by thought leaders in the sales channel field. Presented by NetLine, this forum delivers compelling updates on the latest tips and tricks being used by successful channel program, discussions of various problems and solutions, best practices for managing your channel and retaining your channel partners, and much more. Here you can find helpful information, ask questions, and collaborate freely.

You No Longer Have an Excuse for Lacking Interactive Content

This summer we gave our intern, Paige DiPerte, the herculean task of helping us make sense of the constantly expanding universe of MarTech. In this post, Paige gives us a glimpse into the world of interactive content, and identifies some providers to check out.  It’s no secret that engaging content creates more value for users and […]

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7 Tips for a Great Agency Partnership

A few weeks ago, I participated in an interview with CEB‘s new Marketing Solutions group. The focus of the article, as they described it, was to “understand what it takes to have a healthy client-agency relationship.”  The article was published in their July monthly newsletter to members. CEB was kind enough to allow me to […]

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Binge Buying

I’m a “binger.” I’m “all in” when it comes to consuming content and I’m not alone. Netflix reports that of it’s 40 million US subscribers, over 60% report being “binge watchers.” We also know that our personal habits influence our professional habits, so could there be a group of “binge buyers” who are currently being […]

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How Marketers Will Win (or Lose) in the Age of Digitalization

Organizations are spending millions of dollars to “digitalize” themselves, as a way to become more agile and responsive to customer needs. As Gartner says, “Companies should be able to ‘react at Internet speed’ with real-time analytics to better understand individual buyers, and how to serve their unique needs.” The payoff of these efforts is a […]

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Still looking for an update?

Here we are approaching the year 2016 in a few short weeks and as I promised a few years ago, I am not posting on this blog anymore except for updates and reminders like this one. No, I didn’t quit.  In 2011 I stepped up to a full website and continue to publish 5 days […]

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Everything We Thought We Knew about B-to-B is Wrong Video

In December, I had the opportunity to be the Keynote speaker at the  Bowery Capital CMO Summit in NYC.  The event featured a number of high profile CMO’s speaking with an audience of mostly early stage startups (under 20 employees). My presentation was based on the recent Forbes blog post Everything We Thought We Knew […]

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The Danger of Educating People Out of Their Creativity

At this time of year the test scores of high school students from around the world are released.  US student performance on the PISA Math, Reading and Science tests are compared to their peers from 55 countries.  And every year we hear how our kids scored at the “average” level, seemingly falling further behind a […]

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Why Sales Might Have a Hard Time With The Buyer Journey

My initiation into the world of sales happened at the height of the “ Glen Garry Glen Ross” days.  It was the time of “blue suits” and “fast talkers”, and not a piece of sales automation or tracking technology anywhere to be found. We’d roam our territories searching for conversations hoping it would lead to […]

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Everything We Thought We Knew About B2B Marketing is Wrong

What company do customers feel most connected to emotionally? Apple?  Nope.  Amazon?  Sorry.  It must be Nordstrom’s then, right?  Not even close. To find the company that has the strongest emotional connection with customers, you have to leave the consumer world behind.  Blows your mind, doesn’t it. According to new research from Google and the […]

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