Most Stupid Offers are created by marketing and business folks who are looking at things backwards. Mr/Ms Business owner: If you run a sale to get rid of stuff you want to sell, for whatever reason you have, you are likely to create a Stupid Offer. Turn it around. Run a sale on stuff that […]
Archive | March, 2012
To leverage a popular phrase: “culture trumps strategy.” I can safely say that “execution trumps strategy” as well. Therefore, “culture” and “execution” are linked by their common ability to trump a sound strategy; don’t overlook one at the expense of the other.
This Valentines Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend. All things well deserved for a loving soul mate and mother, who tolerates my constant travel, work schedule, and me in general. On February 27th, I received a hand written thank you note […]
Make it go away Get it done asap Sell it as soon as you can In negotiations, there are many motivators. Sure we want to get a good, fair price, maybe even a higher, unfair price for our product or service or whatever. We want to be treated with respect. We want to like whoever […]
If you really think you have the answer to the customer’s problem, and your answer is uniquely yours, then name your price. BTW, that answer may be a car, motorcycle or a solution. Often the customer will then try to negotiate you against others who don’t have the answer (but who are cheaper). You then […]