We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number of co-op programs in favor of MDF programs; co-op seems to be going out of fashion. Are we seeing the end of co-op? Is this trend a good thing?
Archive | September, 2012
This post was originally posted on July 8, 2011. It also appeared on Forbes.com Here’s a hypothesis: Given the greater focus on ROI, marketing automation tools, and enhanced tracking of results, marketing is more of a science than ever. Therefore, … Continue reading → Read Original Post
The 2012 Presidential election will be the most expensive in history. According to the New York Times the candidates will raise and spend over $1 billion dollars seeking office. For marketers, this election will yield a windfall of new ideas. … Continue reading → Read Original Post