Archive | September, 2012

The End of Co-op?

We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number of co-op programs in favor of MDF programs; co-op seems to be going out of fashion. Are we seeing the end of co-op? Is this trend a good thing?

Continue Reading

5 Ways CMO’s Lose Credibility with the C-Suite

This post was originally posted on July 8, 2011.  It also appeared on  Here’s a hypothesis: Given the greater focus on ROI, marketing automation tools, and enhanced tracking of results, marketing is more of a science than ever. Therefore, … Continue reading → Read Original Post

Continue Reading