Archive | May, 2013

Why Marketing is More Than Advertising

My website used to say “Marketing is so much more than advertising…” But why? Advertising is a part of your marketing. Advertising is a paid form of marketing that you can control. It’s the invitation for people to do business with you. I sometimes use the invitation comparison like this: What if you decided to […]

Continue Reading

Half of Your Sales Pipeline is Junk

John Wanamaker was an innovator, a merchandising, and advertising genius. But when he made the statement; “Half the money I spend on advertising is wasted, the trouble is wasted, the trouble is I don’t know which half.” He left legacy that has haunted marketers ever since. New research from CSO Insights suggests that the day may have […]

Continue Reading