Archive | October, 2013

Everything We Thought We Knew About B2B Marketing is Wrong

What company do customers feel most connected to emotionally? Apple?  Nope.  Amazon?  Sorry.  It must be Nordstrom’s then, right?  Not even close. To find the company that has the strongest emotional connection with customers, you have to leave the consumer world behind.  Blows your mind, doesn’t it. According to new research from Google and the […]

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