Welcome to BlogNotions' Sales Channels Blog

The BlogNotions Sales Channels Blog delivers a diverse series of perspectives provided by thought leaders in the sales channel field. Presented by NetLine, this forum delivers compelling updates on the latest tips and tricks being used by successful channel program, discussions of various problems and solutions, best practices for managing your channel and retaining your channel partners, and much more. Here you can find helpful information, ask questions, and collaborate freely.

How Endpoint Computing Could Dehumanize Communication

Where does the signal to pull your hand away from heat originate? If your answer is the brain, you’ve already been burned. Instinctively, we pull our hand back without conscious thought, because the response to the stimulus takes a short cut and originates in the spinal cord because the need for quick action. According to […]

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How Endpoint Computing Could Dehumanize Communication

Where does the signal to pull your hand away from heat originate? If your answer is the brain, you’ve already been burned. Instinctively, we pull our hand back without conscious thought, because the response to the stimulus takes a short cut and originates in the spinal cord because the need for quick action. According to […]

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11 Things To Do in Your 40’s

I posted this on LInkedIn last month. Surprised by the response, so I thought I’d share it here. One day you wake up and you’re 50. You’re the old guy you used make fun of because of his lack of fashion sense, various hair issues/challenges, and “dad bod” …before it became cool. What you may […]

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Why We Are Ripe For AI

It’s coming, the “futurists” are saying that the hype about Artificial Intelligence is real. The reason according to Andrew Ng, chief scientist at Baidu, is that AI is no long a “magical thing” but is now creating real value for companies, like Google and Baidu. Companies are now finding “pockets of opportunity” to invest in […]

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CEB Challenger Marketing Webcast – March 8th

Last September, Pat Spenner, co-author of The Challenger Customer and I presented a webcast entitled Lessons from the Challenger Marketing Trenches. During the webcast Pat and I shared our key learnings on executing Challenger across a multitude of marketing activities: customer understanding, marketing messaging, content strategy development, content and sales tool production, and lead generation. On March […]

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Still looking for an update?

Here we are approaching the year 2016 in a few short weeks and as I promised a few years ago, I am not posting on this blog anymore except for updates and reminders like this one. No, I didn’t quit.  In 2011 I stepped up to a full website and continue to publish 5 days […]

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Everything We Thought We Knew about B-to-B is Wrong Video

In December, I had the opportunity to be the Keynote speaker at the  Bowery Capital CMO Summit in NYC.  The event featured a number of high profile CMO’s speaking with an audience of mostly early stage startups (under 20 employees). My presentation was based on the recent Forbes blog post Everything We Thought We Knew […]

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The Danger of Educating People Out of Their Creativity

At this time of year the test scores of high school students from around the world are released.  US student performance on the PISA Math, Reading and Science tests are compared to their peers from 55 countries.  And every year we hear how our kids scored at the “average” level, seemingly falling further behind a […]

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Why Sales Might Have a Hard Time With The Buyer Journey

My initiation into the world of sales happened at the height of the “ Glen Garry Glen Ross” days.  It was the time of “blue suits” and “fast talkers”, and not a piece of sales automation or tracking technology anywhere to be found. We’d roam our territories searching for conversations hoping it would lead to […]

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Everything We Thought We Knew About B2B Marketing is Wrong

What company do customers feel most connected to emotionally? Apple?  Nope.  Amazon?  Sorry.  It must be Nordstrom’s then, right?  Not even close. To find the company that has the strongest emotional connection with customers, you have to leave the consumer world behind.  Blows your mind, doesn’t it. According to new research from Google and the […]

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