We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number of co-op programs in favor of MDF programs; co-op seems to be going out of fashion. Are we seeing the end of co-op? Is this trend a good thing?
Author Archive | Dale Taormino
Local Solutions to a Global Environment: The Key Differentiator When Doing Business in Latin America While the US is slowly making its way out of a recession and Europe is trying to avoid the unraveling of the Euro zone, things in Latin America are looking a lot more rosy for B2B technology companies. To pick […]