Author Archive | Scott Gillum

Four Ways to Slow the ‘Speed of Life’

On Father’s Day weekend I found myself facing a dilemma. With our kids’ sports over for the season, an “all about Dad” weekend, and a perfectly beautiful day, I was hell-bent on seizing the moment. I had everything to do, and all day to do it. On our deck with my wife that morning, I […]

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To Hell and Back

Our air condition picked preciously the right moment to die — during a streak of the hottest weather of the summer.  We knew the day was coming for 10 years, ever since the home inspector told us to replace the HVAC system.  We’d light a candle and say a prayer every time the service van […]

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Cutting Through the Crap – The Grand Content Experiment

A week doesn’t go by that I don’t hear clients express concern about their ability to produce a consistent flow of quality content, yet every day my inbox is full of emails offering white papers, research, webcasts and blog posts. So we set out to solve this “paradox of content marketing.”  How is it that […]

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The “Stanley Cup” of B2B Social Media

This time of year, America’s third or fourth (depending on where you live) most popular sport gets its moment in the sun.   The Stanley Cup finals begin this week and the nation’s attention turns to ice, hockey sticks, pucks, and maybe mullets. For business marketers, the “holy grail,” or in this case the “Stanley Cup,” […]

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Half of Your Sales Pipeline is Junk

John Wanamaker was an innovator, a merchandising, and advertising genius. But when he made the statement; “Half the money I spend on advertising is wasted, the trouble is wasted, the trouble is I don’t know which half.” He left legacy that has haunted marketers ever since. New research from CSO Insights suggests that the day may have […]

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Etsy and the Return of the Small Merchant

I grew up in a factory town, a community of craftsman.  At 15, my grandfather watched as they built the factory where he would work for fifty years.  On the day it opened he got a job working on the assembly line.  At its peak, it employed 10,000 people. During that time, the town grew […]

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Why Do People Run?

Why do we do it?   No one is forcing us.  As Christopher McDougall points out in his brilliant book, Born to Run, we no longer need to chase down our food.  So why do we do something physically and mentally challenging, and occasionally painful, if we don’t have to. Why not just take it easy? […]

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Numero UNO: gyro B2B Agency of the Year

I joined gyro in 2010.  At that time we were called GyroHSR, and were a collection of 9 small to mid-size agencies from around the world that were part of a roll-up.  We didn’t share a common language, system or culture.  What held us together was a vision of being the world’s best B2B agency. […]

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How Marketing Impacts Sales Performance

You know the question is coming, because it comes every year.  You know who is going to ask it, because they ask it every year.  It’s just a matter of when, perhaps at the end of a difficult quarter, or during a mid-year review meeting.  As budgets are being discussed it comes; “What are we […]

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The Hell that is Business Travel

A few years ago I suffered through four days of business travel hell.  I saved emails and documented my nightmare so that one-day I might look back on it and laugh.  This story is dedicated to anyone has had “one of those days” or in my case, four of those days.  If you don’t believe […]

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