Author Archive | Scott Howard

Still looking for an update?

Here we are approaching the year 2016 in a few short weeks and as I promised a few years ago, I am not posting on this blog anymore except for updates and reminders like this one. No, I didn’t quit.  In 2011 I stepped up to a full website and continue to publish 5 days […]

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The Annual Update

Here we are in the summer of 2013 and although I am no longer updating this site with the regularity I did for several years, I wanted to bring you up to date. In 2011, I launched another site as my homesite and you can find it under at http://www.scotthoward.me/. In February 2013, I walked away […]

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Why Marketing is More Than Advertising

My website used to say “Marketing is so much more than advertising…” But why? Advertising is a part of your marketing. Advertising is a paid form of marketing that you can control. It’s the invitation for people to do business with you. I sometimes use the invitation comparison like this: What if you decided to […]

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Sell What People Want to Buy + 10% More

I had lunch with a friend recently that works for the local newspaper selling advertising. She began a couple years ago selling for their digital platform and 6 months ago was asked to cover a territory for their print (paper) products too. One comment stuck out that she said, and that was she was amazed […]

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Social Selling is about RELATIONSHIPS

It’s been over 6 months since I returned to the radio advertising world. Two new stations for me as I am now in my 25th year in this business. Social Media has been a part of my life for several years with Twitter, Facebook, LinkedIn, the old MySpace, and my own websites and blogs. I […]

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3 times or 30 times?

How many attempts are you making to connect with someone? I’m referring to calling on someone for the purpose of setting up a meeting to see if there is a possibility of sales process. Studies have shown that most sales people make one or two attempts and then move on. Usually success doesn’t kick in […]

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4 Questions Only You Can Answer

If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing differently in your interaction with them? If you treated all of your new customers the way you treat your best customers, […]

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So, what’s new? ScLoHo’s Collective Wisdom lives on at http://www.scotthoward.me/ . It’s not being updated multiple times a day like I used to on this site. Collective Wisdom is one of the categories on my website. In April 2012, I returned to the radio business and am focusing my energies on that part of my life. I […]

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Pain or Pleasure

There’s only 2 reasons people will part with their money. Pain. “My car’s transmission is shot. I need to fix it, or replace my car.” Pleasure. “I really want to see my grandchildren next week. Take the car in for a tune-up so I will be able to drive without any hassles.” Apply this to […]

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Stop Trying To Sell Using Stupid Offers

Most Stupid Offers are created by marketing and business folks who are looking at things backwards. Mr/Ms Business owner: If you run a sale to get rid of stuff you want to sell, for whatever reason you have, you are likely to create a Stupid Offer. Turn it around. Run a sale on stuff that […]

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