You’ve got a product that’s perfect for the channel and you want to get it there fast. Or you’re already in the channel and want to be more effective, maybe even pare down your existing partner list and add a few that would be more in line with your goals. But, you don’t have a […]
Welcome to BlogNotions' Sales Channels Blog
The BlogNotions Sales Channels Blog delivers a diverse series of perspectives provided by thought leaders in the sales channel field. Presented by NetLine, this forum delivers compelling updates on the latest tips and tricks being used by successful channel program, discussions of various problems and solutions, best practices for managing your channel and retaining your channel partners, and much more. Here you can find helpful information, ask questions, and collaborate freely.
After personally using 4 different email management systems over the past 7 years to create, launch, and track over 650 email campaigns in both the B2C and B2B worlds, I can assuredly tell you, there are differences between them. There are differences between the little guys that charge nominal fees, and the marketing automation systems […]
Some products just are what they are. We don’t need to know anything more about them. We don’t need anything extra to go with them. But there are products out there that are a little more complicated. That’s where a good salesperson comes in. There are certain things consumers need to know. For example, if […]
A lack of ROI accountability is the #1 frustration for channel marketers who utilize MDF. This frustration keeps popping up in client engagements. When asked to elaborate, responses boil down to some combination of: 1. I don’t know if the funds are aligned with my objectives, or 2. It is difficult to tie MDF expenditures […]
Last month I had the chance to be a panelist at a forum hosted by Wolfgang Jank and the Robert H. Smith School of Business at the University of Maryland. The topic was on Informatics – Data Driven Decision Making in Marketing. Per my usual M.O., I agreed to participate without knowing what I would discuss. […]
The immortal line “ABC, always be closing” coined in the 1992 film, “Glengarry Glen Ross,” stereotypically illustrated the epitome of the salesperson and the sales process. Alec Baldwin gave a stellar performance as the over-the-top aggressive closer. In the traditional sales model “Leads, Leads, Leads” are the swansong every salesperson sings. A marketing machine behind […]