Welcome to BlogNotions' Sales Channels Blog

The BlogNotions Sales Channels Blog delivers a diverse series of perspectives provided by thought leaders in the sales channel field. Presented by NetLine, this forum delivers compelling updates on the latest tips and tricks being used by successful channel program, discussions of various problems and solutions, best practices for managing your channel and retaining your channel partners, and much more. Here you can find helpful information, ask questions, and collaborate freely.

5 “Bigs” to Make Marketing Matter

Do you think the senior executive team is excited about the big lead generation campaign you just launched?  Nope.  How about the number of “Likes” on your corporate Facebook page?  Think again.  Marketing doesn’t matter in many organizations, because it thinks, operates, and worst of all, reports “small.” Executives sitting in the “C-suite” got there […]

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Four Ways to Slow the ‘Speed of Life’

On Father’s Day weekend I found myself facing a dilemma. With our kids’ sports over for the season, an “all about Dad” weekend, and a perfectly beautiful day, I was hell-bent on seizing the moment. I had everything to do, and all day to do it. On our deck with my wife that morning, I […]

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To Hell and Back

Our air condition picked preciously the right moment to die — during a streak of the hottest weather of the summer.  We knew the day was coming for 10 years, ever since the home inspector told us to replace the HVAC system.  We’d light a candle and say a prayer every time the service van […]

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The Annual Update

Here we are in the summer of 2013 and although I am no longer updating this site with the regularity I did for several years, I wanted to bring you up to date. In 2011, I launched another site as my homesite and you can find it under at http://www.scotthoward.me/. In February 2013, I walked away […]

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Cutting Through the Crap – The Grand Content Experiment

A week doesn’t go by that I don’t hear clients express concern about their ability to produce a consistent flow of quality content, yet every day my inbox is full of emails offering white papers, research, webcasts and blog posts. So we set out to solve this “paradox of content marketing.”  How is it that […]

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The “Stanley Cup” of B2B Social Media

This time of year, America’s third or fourth (depending on where you live) most popular sport gets its moment in the sun.   The Stanley Cup finals begin this week and the nation’s attention turns to ice, hockey sticks, pucks, and maybe mullets. For business marketers, the “holy grail,” or in this case the “Stanley Cup,” […]

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Why Marketing is More Than Advertising

My website used to say “Marketing is so much more than advertising…” But why? Advertising is a part of your marketing. Advertising is a paid form of marketing that you can control. It’s the invitation for people to do business with you. I sometimes use the invitation comparison like this: What if you decided to […]

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Half of Your Sales Pipeline is Junk

John Wanamaker was an innovator, a merchandising, and advertising genius. But when he made the statement; “Half the money I spend on advertising is wasted, the trouble is wasted, the trouble is I don’t know which half.” He left legacy that has haunted marketers ever since. New research from CSO Insights suggests that the day may have […]

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Etsy and the Return of the Small Merchant

I grew up in a factory town, a community of craftsman.  At 15, my grandfather watched as they built the factory where he would work for fifty years.  On the day it opened he got a job working on the assembly line.  At its peak, it employed 10,000 people. During that time, the town grew […]

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Why Do People Run?

Why do we do it?   No one is forcing us.  As Christopher McDougall points out in his brilliant book, Born to Run, we no longer need to chase down our food.  So why do we do something physically and mentally challenging, and occasionally painful, if we don’t have to. Why not just take it easy? […]

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